Ridin’ 4 Ca$h is rooted in a story of family, rodeo, and a little girl who made a lasting impact in her short time here.

Cashleigh “Cash” Outlaw was the daughter of professional bull rider Chase Outlaw and a true cowgirl at heart. Her fearless spirit, love of horses, and passion for the rodeo continue to inspire everything behind R4$.

What started as a way to honor Cash has grown into something bigger — bringing people together through Chuck N Buck and Chuckwagon events and the R4$ Arena.

Every shirt, every event, and every mile carries a piece of her story.

Her ride continues. And we’re Ridin’ 4 Ca$h.